Corporate Sponsorship
Cause-Related Marketing

In today's marketing arena brand equity is a driving force in selling. Public relations/marketing experts and businesses say that cause-related marketing can influence buying behavior. For instance, since most large banking corporations provide similar services, a particular corporation could be promoted through identification with a "good-works" organization. A potential customer deciding between Chase or Citicorp has difficulty distinguishing. Certainly the same is true of insurance firms, gasoline brands, brokerage firms, computer manufacturers, and many other industries. Cause marketing offers a distinction while building brand equity through identification.

Have your corporate name on over 10,000 t-shirts and sweatshirts each year appearing in races (including the NYC Marathon with over 800 marathoners & volunteers) primarily in New York City and the United States but also throughout the world and in newspapers and on TV.

Here's how your contribution makes a difference:

$1,500. is the cost of a sports wheelchair for marathons and basketball tournaments.

$1,000. permits 20 disadvantaged children with disabilities to run for one school year.

$600. pays for four members to train and participate in the New York City Marathon.

$300. provides for the fitting of a donated prosthesis.

$100. makes ten pairs of running shoes available to Achilles Kids.

Please mail donations to:
Achilles Track Club
42 West 38th Street, NYC 10018

Call 212-354-0300 for more information.

All donations are fully tax deductible.